In Nigeria, the realm of public relations (PR) holds a pivotal role in shaping brand perception. With the industry’s dynamic landscape, brands often struggle with misconceptions about PR’s relevance, assuming it’s reserved for larger entities. Here, we delve into this transformative landscape with a spotlight on brand and communications expert, Olanrewaju Alaka, shedding light on the true power of effective PR strategies.
When it comes to the world of public relations and brand management, Olanrewaju Alaka, or as many know him, Laerryblue, is a true standout. With over eight years of hands-on experience, he’s not just good; he’s earned a reputation and a bag of awards in the industry. He’s been at the helm of crafting more than 3,000 press releases and masterminded over 300 media campaigns – now, that’s what we call expertise!
Olanrewaju’s journey began at Obafemi Awolowo University in Nigeria, where he started by organizing parties and promoting clubs. But it was during this time that he discovered his real passion: solving communication challenges across various industries. He’s become a pro at using PR to build strong connections between organizations and their audiences.
Olanrewaju reflects on his journey, saying, “I’ve noticed that many brands struggle with PR. Some even believe it’s only for big corporations. To help them dive into the world of PR, I make sure they start with news publications. Through one-on-one consultations and my platforms, I teach them the ins and outs of PR.”
And the results? Impressive, to say the least. Clients have embraced his ethical guidelines and seen positive results in how they’re perceived.
For Olanrewaju, PR isn’t just a job; it’s a way of life. He emphasizes the importance of managing your reputation and how people see you. “Our personal lives shape how the public perceives us,” he says.
His expertise has helped countless brands secure features in top-notch publications like Forbes, Yahoo, Bloomberg, Entrepreneur, and TechCrunch.
But Olanrewaju doesn’t stop at media features. He believes in more than just appearances in global media. “It’s not enough to just get featured in big outlets like the BBC , CNN amongst others.. Brands need to excel in their industries, creating real value. Over time, their hard work will naturally attract the attention they desire.”
Olanrewaju’s journey has taken him through various industries, enriching his knowledge along the way. He’s worked with renowned organizations like Providus Bank, Keystone Bank, MTN, Veritasi Homes, Landwey Investment, Axon Analytics, Tenece Group, and Poshglowskincare.
His academic achievements further highlight his commitment to excellence. He holds an MA in Public Relations from Sheffield Hallam University in the UK, a BCS in Business Analysis, and a BA in German Language from Obafemi Awolowo University and the Institute of International Communication in Berlin, Germany.
With his deep understanding of PR strategies, brand management, and talent development, Olanrewaju Alaka is ready to make a significant impact on corporate growth in his future endeavors. He’s been featured on both local and international platforms, proving his expertise in the industry.
Specializing in public relations and brand management, Olanrewaju tailors strategies for both B2B and B2C clients. His impressive track record, including over 3,000 press releases and 300 media campaigns, shows his dedication to enhancing brand communication online and offline. He uses PR, content marketing, and social media to bring about real transformations for his clients.
Olanrewaju Alaka, the PR expert, continues to light the path of effective brand management and communication. His commitment to guiding brands and CEOs toward success is a testament to his deep understanding of the art and science of public relations. As his influence grows in the industry, Olanrewaju remains dedicated to helping brands shine in the dynamic world of PR.