How We Are Different
Your available press release distribution options have changed over the last few years.
Jasipr owns and maintains its own proprietary distribution technologies and is building new paths forward.
Most traditional news release distribution services rely on third-party vendors to reach the media, and those costs are passed along to the client. Their business model created expensive, yet limited geographic circuits or newslines.
But the premise of delivering press releases to journalists via email is no longer valid. Media databases with journalists’ email addresses and even beats are most often inaccurate. Even if they’re accurate, journalists’ email inboxes are more than full — with hundreds of pitches they can’t possibly read through. Promising to reach other key audiences and the public by sending news releases to databases is also a stretch.
The key to any successful communication outreach is to have an organization’s news reach the places where they’re searched and found. Search engines, syndication on local news publications, and a heavy presence on social media provide a wide net to maximize reach.
Regarding the media, Jasipr has created hundreds of geographic media directories publicly available and updated online. These media points know about Jasipr. When their reporting staff investigates stories looking for breaking news or background material, they search online sources where Jasipr has maximum visibility.
Equally important, clients’ news is easily found by stakeholders and the public because Jasipr not only posts news releases to the most important online sites, social media platforms, and search engines, they’re also indexed and
commingled with other leading news source material to hundreds of online industry Jasipr publications.
No other press release distribution service comes close to what Jasipr provides with respect to forward-leaning distribution footprints.