Olanrewaju Alaka, also known as Laerryblue, is a dedicated and experienced Public Relations and Brand Manager. His innovative strategies and unique insights have transformed how Nigerian brands engage with their audiences. He has shared his expertise on how businesses can boost brand awareness and achieve optimal market positioning through PR.
Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.
“Strategies to enhance brand awareness are multifaceted and depend on what you want your brand to be known for, and what your offerings are,” says Laerryblue. “Consistency is key in PR, as it’s about continuously communicating the right messages to your stakeholders. You boost brand awareness starting from what you publish on your media platforms, what you feed the media, and how you harmonize marketing and sales efforts. It’s about the perception of your brand.
In a recent interview, Laerryblue shared his insights on how businesses can thrive in the complex public relations landscape of today. “Strategies to enhance brand awareness are multifaceted and depend on what you want your brand to be known for and what your offerings are,” he began.
At the heart of his approach is an emphasis on quality content. “Content marketing isn’t just about churning out articles, videos, or infographics,” said Laerryblue. “It’s about delivering high-quality, engaging content that directly addresses the needs and interests of your audience.”
He also underscored the importance of leveraging social media and influencer marketing. “The power of social media platforms and influencers is undeniable. It’s essential for brands to actively engage in conversations and share valuable content with their audience to build a community and increase brand visibility.”
PR and events, he noted, are key to gaining media coverage and increasing exposure. “Utilize PR tactics such as press releases and media outreach, and host industry-related events to engage with your audience in person. This not only increases your brand’s visibility but also creates deeper connections with your stakeholders,” Laerryblue suggested.
The PR guru also recognized the role of SEO and collaborations in promoting brand visibility. “Optimize your content for search engines to increase your brand’s discoverability,” he said. “Collaborating with complementary brands is another potent strategy. It paves the way for co-marketing initiatives that can introduce your brand to new audiences.”
Furthermore, Laerryblue advises businesses to harness the power of customer referral programs, sponsorships, and branded merchandise to boost brand awareness. “Encourage your satisfied customers to refer others through incentives, showcase your brand’s involvement in the community through sponsorships, and distribute branded merchandise to increase brand exposure,” he explained.
Laerryblue further highlighted the importance of targeted online advertising. “Invest in online advertising on platforms like Google Ads or social media. It allows you to reach specific demographics and increase brand visibility,” he concluded.
Laerryblue’s well-rounded and strategic approach is rapidly redefining how Nigerian businesses engage with their audience. As brands continue to navigate the dynamic landscape, his words of wisdom are sure to guide them towards sustainable success and brand dominance.