Serial entrepreneur and founder, Zobies Cable Nigeria Limited, John Ezeobi, has revealed his company’s commitment to manufacturing exceptional home appliances and electrical cable.
Sharing his thought in a recent press engagement, he noted that his company which started operation in 2006 has become one of the most significant players in the electrical manufacturing industry in Nigeria.
Ezeobi, a university student from a middle-class family, said: “I started the company from the little savings I had while in school, which was N1,350 in 2006.
“Due to exceptional performance over the years, we’ve extended our portfolio to civil and mechanical engineering with the establishment of John Zobies Engineering in 2010.”
With an eye for quality, he made his first supply, netting a profit of 8,000 naira.
Zobies Cable today stands tall among the giants of the industry. “When you mention the top names in the industry today, Zobies cable will be numbered. We are one of the largest in the South east and the South south in terms of capacity in cable manufacturing in Nigeria today,” Ezeobi stated.
Their vision extends beyond accolades, and as such, they are yet to accept any awards. “We have a vision of a bigger place,” Ezeobi explained.
Zobies has an impressive resume, having worked with oil servicing companies, military outfits, and several prominent organisations. Their current endeavour involves expanding the factory to a 1,000 metric tonne capacity with different sizes of cables – a significant investment set to generate employment for around a thousand individuals.
Community engagement is at the heart of their operations. Located in Okogi in Anambra State, Zobies has constructed houses for the less privileged, built roads, and created a proper drainage system to combat flooding.
Ezeobi’s inspiration is to provide Nigeria with quality cables. “I want Nigeria to be known for good quality cables that’s sustainable. When you go to the market, you see a lot of fake cables. We give you the same quality for less stress and less cost,” he stated.
According to him, the firm’s mission is to ensure safety through the provision of durable and quality cables produced in Nigeria.
However, it’s not without challenges. Ezeobi highlights the difficulties in securing loans from banks and erratic power supply as significant hurdles. “If the government can look into this, it will be good,” he says, sounding hopeful.
Reflecting on their success, Ezeobi says his greatest achievement is putting smiles on the faces of over a hundred employees every month by paying their salaries. “That only gives me joy,” he added.
His advice to the younger generation is to maintain good quality despite pressure from some manufacturers or importers.
In a landscape where many manufacturers cut corners to save costs, Zobies Cables Nigeria Limited stands out. Guided by the motto “Honesty and Sincerity,” they continue to elevate the standard of electrical cables in Nigeria.